Question Design
Guidelines for common problems
- Avoid ambiguous wording (includes careless use of and/or)
- Ask questions that can be accurately answered (reduce time frame)
- Minimize judgment
- Maximize response usability
Types
- Open response
- Closed response
Types of data (typically closed response)
- Nominal
- Ordinal
- Interval
- Ratio (true zero)
Issues for response measures
Discuss Adapted Figure 6.1 in Fowler
Discussion questions
- How do CASM stages map to guidelines?
- What are examples or strategies for the guidelines? (consider the course online activity survey)
- Cognitive walkthrough for survey design?
- Heuristic evaluation for survey design?
- How does Qualtrics evaluate questions in a survey?