Question Design

Guidelines for common problems

  • Avoid ambiguous wording (includes careless use of and/or)
  • Ask questions that can be accurately answered (reduce time frame)
  • Minimize judgment
  • Maximize response usability

Types

  • Open response
  • Closed response

Types of data (typically closed response)

  • Nominal
  • Ordinal
  • Interval
  • Ratio (true zero)

Issues for response measures

Discuss Adapted Figure 6.1 in Fowler

Discussion questions

  • How do CASM stages map to guidelines?
  • What are examples or strategies for the guidelines? (consider the course online activity survey)
  • Cognitive walkthrough for survey design?
  • Heuristic evaluation for survey design?
  • How does Qualtrics evaluate questions in a survey?