HCI 541

Winter 2025

Craig Miller

• Home
• Basic Information
• Grades and Policies
• Schedule

Weekly Notes

• Week 1
• Week 2
• Week 3
• Week 4
• Week 5
• Week 6
• Week 7
• Week 8
• Week 9
• Week 10

Assignments

• Assignment 1
• Assignment 2
• Team Project 1
• Team Project 2
• Final Project

Assignment 2
Survey Evaluation
Due Sunday February 9 before 11:30pm

Overview

For this assignment you will select a survey and perform a cognitive interview with two human participants.

Requirements

1. Choose a survey that you can evaluate with a cognitive interview. It may be the same survey that you analyzed for assignment 1. Here are some considerations when choosing the survey:
   • Length: survey length should be approximately a dozen questions. If the survey is significantly longer than that, you may focus on a subset of the quesitons.
   • Consider a survey for which you will be able to recruit two participants who can be representative of people who are targeted by the survey.
2. Develop a cognitive interview script. It should include the following:
   • Overview explaining the interview and its goals
   • Informed consent
   • Instructions to complete the survey with a think aloud protocol
   • Anticipated probes requesting further explanation

   When developing your script, draw upon the selected readings on cognitive interviews. Start with the short chapter by Willis (2018), which includes some example questions and probes. Plan for your interview to take about 30 minutes.

3. Summarize your results.
4. Write a report with the sections indicated in the next section.

Deliverables

Create a report with the following sections:

1. Executive Summary
2. Description of the survey
3. Summary of your method
4. Results
5. Findings
6. Appendix including details of informed consent, method, and results

The executive summary is a one paragraph (maybe two) overview of your whole report. It should include at least one important finding.

Submission

The submitted document should use a common presentation format, ideally PDF. Submit the document through D2L. A rubric for grading the assignment is present with the dropbox submission folder.

Grading

This project is worth 15% of the course grade and will be reviewed using the following criteria:

• Completeness. All requirements are addressed, including documentation of informed consent.
• Clarity. The method is clearly presented.
• Support of findings. Results are plausible given the method. The results support the findings.
• Ease of review. The document is organized and content presented to faciliate review of the above criteria.