HCI 541 Survey Design and Analysis
Course Overview
Students design and analyze surveys with an emphasis on user experience research. Benefits and costs of using surveys are compared to other UX methods. Students identify threats to validity and factors for the appropriate use of surveys. Course activities include survey question design, pilot testing, sampling, implementation, and analysis. Students use statistical software and survey software such as Qualtrics.
Course Goals
At the end of the course, students will be able to do the following:
- Identify user research scenarios where survey methods are appropriate.
- Identify threats to validity.
- Design surveys following best practices.
- Pilot test surveys.
- Implement and administer a survey using software tools such as Qualtrics
- Perform statistical analysis and report findings.