Survey Development Process

Our working definition: asynchronous inquiry with human participants. Typically online, self-reporting. It may include measures based on selections and open-ended responses.

  • Specify objective with target population
  • Draft questions that address objective
  • Evaluate questions (e.g. cognitive interviewing)
  • Construct data collection method
    • software
    • link distribution
    • time frame
  • Pilot survey on a test sample and perform analysis
  • Conduct survey
  • Analysis
  • Report

Discussion questions

  • How does our definition compare to Fowler's?
  • How are surveys typically developed in practice?
  • Does the objective development require prior UX research?