CASM exercise
Survey Questions
For this exercise, consider the following hypothetical survey questions.
- What did you eat for breakfast this morning?
- How would rate your experience of the last weekend?
Respond with a rating from 1 (not at all enjoyable) to 10 (very enjoyable)
Exercise
- Reflect on how you would answer this question.
- Can you identify elements that correspond to the four theoretical stages of survey response?
- What verbal probes would you consider when evaluating the question with a research participant?
- Compare your response process with someone else. How does it compare? How might other respondants' processes differ?