CASM exercise

Survey Questions

For this exercise, consider the following hypothetical survey questions.

  1. What did you eat for breakfast this morning?
  2. How would rate your experience of the last weekend?

    Respond with a rating from 1 (not at all enjoyable) to 10 (very enjoyable)

Exercise

  1. Reflect on how you would answer this question.
  2. Can you identify elements that correspond to the four theoretical stages of survey response?
  3. What verbal probes would you consider when evaluating the question with a research participant?
  4. Compare your response process with someone else. How does it compare? How might other respondants' processes differ?