Best practices for surveys
Inclusion of Survey Materials
Summarized by Fowler ch. 12. These materials may be in the appendix of a report.
- Survey questions
- Interviewer script
- Summary of preparation including use of cognitive interview
- Detailed analysis
Total Survey Design
- Revisit sources of error and bias
- Identify practices that are out of line with the survey goals and other practices in the survey design process
- Consider costs and benefits
Issues for discussion
- What materials will you include in your report? Does it go in the main body of the report? or in the appendix?
- For your survey project, what practices were particularly costly? Were they worth it? Where would you have liked to put more effort?