Research Analysis
Adapted from Saffer chapter 5
Goals: Conceptual Models
Demonstrate the following (p. 104):
- Pain points
- Opportunities
- Calls to action
Tools for presentation:
- Flow diagrams (see p. 105)
- Personas
- Use scenarios
These can be combined!
Process
- Prepare key moments from transcripts/interviews/observations (phrase, one or two sentences)
- Cluster or organize by
- Theme
- Task
- Artifacts
- Develop conceptual models (see goals above)
- Narrow focus with summary and abstraction