Team Project 1
User Research and Personas
Due Saturday May 2 before 11:30pm
Overview
For this first phase of the team project, you will draw upon your
chosen research focus and conduct contextual interviews with
prospective users. Your goal is to learn about current goals and
difficulties and use them to propose designs or redesigns that
address them. You will report your findings and design proposals as
personas and possible scenarios of use.
Contextual Inquiry
Using a selected assignment overview (from the individual
assignments) as a starting point, describe a focus and develop (or
rework) a set of common questions for a contextual inquiry. Then, each
individual should conduct two contextual inquiries, which will
produce 6, 8 or 10 sets of interview notes. When conducting your
interviews, make sure you follow ethical practices regarding
informed consent and the confidentiality of your users (see Saffer
pp. 83-84). You may choose to interview as pairs. If you do,
conduct at least 4 contextual inquiries per pair.
When interviewing, note patterns and phenomena (see Saffer pp. 84 -
85). These can be recorded as short statements on user goals,
preferences and difficulties.
Personas and Scenarios
Consolidate interview notes from similar users to produce 2-4
personas. Using the book descriptions (see Saffer pp. 106 - 111) and
the online examples as a guide, create
personas based on the interview notes. With each persona, develop at
least one scenario that describes this fictitious user working
through a proposed solution.
Report Contents
Your submitted report should contain the following sections:
- Executive summary. Develop a one to two paragraph
statement that summarizes your proposed project, interview process and
a couple major findings and a possible design or redesign that
addresses your findings.
- Process overview. Summarize your interview
process and how you developed the personas.
- Design approach. Summarize what you plan to
design or redesign that addresses the needs of your interviewed users.
- Personas and design scenarios. Provide a summary
statement of the personas, followed by the personas, each with a scenario that applies the
design approach.
- Appendix materials. Appendix includes process details (e.g. questions, individual
notes from the interviews and any other supporting documents. Also
include how individuals contributed to the project.
Team Process
The following is a recommended set of team phases and deadlines:
- Inquiry Plan (Tuesday April 21). Create a shared document that describes how the data gathering is to be conducted. This includes who qualifies as potential users, what common questions you will ask and what you will observe.
- Conduct inquiries (Saturday April 25). Each team
member conducts two contextual inquiries with at least two potential
users (or a pair conducts 4 inquiries). Post notes in a shared
document. Each team participant should extract out user
characteristics in a persona-like form and lists of observations and
possible design approaches.
- Consolidation (Tuesday April 28). Group shared
users into personas and consider design approaches. Organize into
a draft version of the final report.
- Finalize report (Saturday May 2). Write executive summary. Edit and proofread. Submit!
Submission
Submit your report to D2L as a PDF document.
Grading
This project is worth 10% of the course grade. The following
criteria will be used for scoring the report:
- Report organization and presentation. The report is well written and organized so that it is easy to find required information.
- Report completeness. The report has all required contents. You are strongly encouraged to review all requirements on this page before you submit your report.
- Process.The report documents the interviews and
the questions. The report shows that the proper process
(e.g. ethical interviewing) was followed for obtaining the report
contents.
- Supported findings. The personas are clearly derived from the notes.